Every day, quite literally hundreds of new businesses open up every day all across Australia, and everyone is as equally excited about this new direction in their lives. The unfortunate thing, however, is that many businesses fail to keep their heads above water and to generate profits, and many close down within the first two years. This is an unfortunate statistic and one which you don’t want to be a part of. In order to run a successful business and specifically to open a new restaurant, you need to learn from the mistakes that others have made and make sure that you don’t do the same thing. You are to be congratulated for standing on your own two feet and deciding to do something that you love, but it is important you pay attention to any advice that you get.
It would be unrealistic to think that your establishment will be able to offer to customers, the experience of fine dining at Catalina Rose Bay that is currently on offer, because it took a number of years to get to this level of expertise. However, there is nothing to say that you can’t be as good as them or better if you just put in the hard work. The following are some tips to help you when opening your new restaurant, hiring your new staff and purchasing necessary equipment.
- Choose a good name – It’s all in the name as they say, and so you need to take your time and come up with a name for your restaurant that can be truly original. You might have moved from a food truck to a restaurant, but the rules that applied to that business and the name that you chose for your food truck are completely different from that of a brick and mortar restaurant. Be sure that you don’t name your restaurant similar to something else that is already in existence because you don’t want to be dealing with that legal headache while you’re trying to set up your new business.
- Be sure to advertise – This is one thing that you should not be cutting back on because it is important to get your message out there. Fortunately, you have digital advertising to help you out and you can set up a Facebook page to reach potential customers. Advertising your restaurant is essential if you want to be a success, and you can only go so far with the word-of-mouth. You could try using some flyers around your local town, or you could do some website advertising or some podcasts. Whatever way you choose, make sure that you get the right message out there. To learn more about starting your own business, have a look at this free business guide.
Make sure that you apply for your license in order to sell wine and other alcoholic beverages on your premises. You would be surprised at the number of new restaurants that failed to put in the application early enough, and so have to open for the first night allowing customers to bring in their own wine. You can, of course, charge corkage, but there is a lot more money to be made in selling your own bottles of wine.