3 Customer-Friendly Things That Every Company’s App Needs

In a marketplace and economy where business-related apps are more important than ever, and smartphones are in every consumer’s pocket, companies need mobile app features that make things easy for customers. The problem is that not all app features are equally effective at that simple but essential task. For owners and managers who want to build solid customer loyalty, it’s imperative to include customer-friendly features when developing new apps.

What three features are most in demand by consumers in the 2020s? Besides an all-important intuitive user interface, businesses should be certain that their apps come with a full array of customization that includes personalized recommendations. The third piece of the puzzle is customer support and feedback capability. Here are the pertinent details about each of the three customer-friendly app features.

1- Easy Navigation and Intuitive UI (User Interface)

When shoppers ditch an app they’re currently using, more often than not the reason is that the interface is hopelessly confusing, messy, or cluttered. What’s the solution? Designing apps with intuitive UI and easy-to-use, seamless navigational features. While there are endless design variations, the best ones give users a visually clear and attractive interface the second they open the app.

From there, they should be able to meander through the app’s functions with almost zero effort. Excellent UI’s set the most-used features within close reach. For example, think about putting functions like the shopping cart, account settings, and product searching in highly visible spots.

Aim to use common designs, icons, backgrounds, and type styles. That way, people won’t be surprised or confused by an unfamiliar cyber environment. To make the user experience faster, include tapping and swiping capabilities to maximize intuitive use and make shopping a positive experience for all.

2- Customization and Personalized Recommendations

In the modern digital era, consumers expect apps to offer customization. For owners, that means using the power of machine learning and data analytics to personalize the user experience. Adapting to consumer preferences and unique behaviors is the easiest way to encourage brand loyalty.

Merchants can enhance customer satisfaction by offering specific recommendations based on prior purchasing behavior, demographic data, and browsing history. The general goal is to show shoppers and site visitors as much relevant content as possible. That includes product and service suggestions that are highly likely to appeal to individual consumers.

3- Feedback and Customer Support Features

The whole point of customer support is to deliver fast resolution for whatever issues pop up and interfere with a shopper’s otherwise excellent online experience. You can have a specific section for customer support, and at the bare minimum, give customers a way to contact customer support by phone or email. In the end, paying attention to this feature will enhance trust with users and build long-term brand loyalty.

However, it’s essential to integrate these features directly into business-related apps so that users can access them whenever they need them. Common offerings include a detailed FAQ section, in-app messaging, and live chat. The latter should let users communicate with customer support reps in real time for the timely resolution of problems and questions.