We certainly live in a digital world and have been for several decades, and that means that every single business must have a strong online presence in order to be competitive. It doesn’t matter what industry you are in, or whether your business sells products or services, if you want a share of the global market, digital marketing is a must-have.
Creating the Right Impression
Your company website is very much your portal to the digital world, therefore it is a reflection of you and what you are about, and your content should be professionally written, presenting your business in an informative and engaging manner. When a business approaches a digital marketing agency, one of the first things they will do is audit the website, assessing your online presence, and more often than not, the agency will recommend amending website content, replacing text with professionally written content, images and video.
Search Engine Optimisation
Called SEO for short, search engine optimisation is the art of improving a website’s ranking within a search engine result, and the SEO expert would use numerous strategies to achieve this. Specific keywords and phrases would be added to the web content, which helps Google recognise your site’s relevance and these keywords need to be inserted into headings and subheadings. If you talk to an online digital marketing agency in Bristol, they can formulate a digital marketing plan that is designed specifically to your business. The agency would carry out an extensive online audit, to determine the strengths and weaknesses of your online status, then present you with a marketing plan, and should you approve this, the work can begin.
Helping Potential Customers to Find you
With millions of online users searching on Google daily for products and services, you need to have your website worked on to enable Google to better rank the site, and due to the dynamics of the Internet, the SEO work needs to be ongoing in order to maintain the new ranking. You can easily test where your website is ranked by typing in suitable keywords into Google search and click on ‘search’, and if your site is not in the first 5 pages of search results, it is highly unlikely that you will receive any site visitors that result from a random Google search.
We all know just how powerful social media is, and with literally millions of users ordering products and services via social media platforms, you cannot afford to overlook this very powerful digital platform. Social media marketing can be very effective and with an SEO expert running all your social media accounts, you will gradually develop a large following and that will result in an increase in sales. Posting quality content regularly is the way to develop a following and this is something the SEO professionals can orchestrate and monitor.
The best way to set the ball rolling is to make contact with a local SEO provider, who would audit your website and put together a tailored digital marketing plan to boost your online status.