How to Design Business Cards That Will Resonate With Clients
The Internet is a fantastic marketing tool for any business. Great as it is, however, it can’t replace those all-important physical interactions your company may rely on, the kind that ends with a handshake rather than a log-out. You may think business cards are outdated and old-fashioned but if yours is a business that values face-to-face conversations, having one to hand out at a conversation’s close is still an optimal and inexpensive way to keep your name in front of prospective customers.
In today’s business world, however, your business card will need a design that will resonate with clients and make your company stand out amongst the competition. Here are six essential design rules you should follow to help you accomplish just that:
1. Feature Your Company Logo Front and Center
You worked hard to come up with a stand-out logo that will work for you to connect with people. Going forward, help build that connection by getting it on every single piece of promotional material about your company. Your business card is one of them.
2. Include Your Brand’s Color Scheme
Just like your logo, including your color scheme in your business card will further help connect customers with your brand. Don’t yet have a color scheme in mind? Studies have found that colors have a strong influence on behaviors–including purchasing behaviors–so selecting the right color scheme is an important decision. If you don’t know what’s best for your brand, be sure to get some help from a print designer who is well-versed in color psychology.
3. Include Your Contact Details
Your company has so much to offer, but you need to tell prospective clients how to find you. Be sure your business card includes essentials like your name, address, phone number, email, web address, and QR code.
4. Don’t Mess with Size
A standard business card is 3-1/2″ by 2″, and there’s good reason for it. It fits easily in a wallet alongside other essentials like your credit cards. So, while you may be tempted to go a little larger to make your card stand out or to fit more company information, it’s awkward size might preclude a prospective customer from putting it in their wallet in the first place. And then you risk losing them.
5. Choose a Quality Printing Company
Sure, you can go the DIY route, but unless you’re super confident in your design abilities, it’s generally better to go with an established, quality printing company that employs skilled designers and technicians. Such firms specialize in a wide range of promotional materials, so when you’re ready to purchase letterhead or large-format items like posters, you don’t have to stress out about how to resize or reconfigure things. As design professionals, it’s their job to make you look good!
6. Include a Call to Action
There are a lot of wonderful things to share about your company but refrain from the urge to include them all on your business card. That’s where your “old-fashioned” business card can work hand in hand with your modern website. Including a call to action, such as Visit Our Website Today! with your web address is the perfect way to include all that other valuable information.
