5 Tips for Using Challenge Coins as Part of a Marketing Plan

A challenge coin is a small coin bearing an organization’s insignia or emblem. The tradition stems from military customs and traditions of the 17th century. The use of challenge coins in organizations is not limited to the military. It has been used in all manner of organizations since its existence began. From unions, non-profits, and veterans groups, to universities and fraternities, challenge coins can be found all over the United States of America.

1. Consider the Message

Your challenge coin can help you portray your organization’s message more directly and effectively. It can help customers remember your organization’s aims and goals. When crafting your message, think about who the end recipient will be. If marketing to children or young adults, your message can be more whimsical and creative. If you are trying to sell to more serious business professionals, your message should be relatively serious. Write what you want the recipient to feel and remember about your organization.

2. Use Simple and Memorable Designs

When designing your challenge coin, simplicity can work in your favor. However, you don’t want to get so simple that people don’t remember what your organization is all about. Ensure that your coin is something people will enjoy looking at and receiving. The design should be simple and uncluttered. Use colors, images, and words that match what your organization is all about. A professional can help you. These people are usually well-versed in graphic design and coin manufacturing. They can help you determine what designs will be most effective and recommend what they think will work best.

3. Get the Right Size

You don’t need to go overboard when it comes to size. People are not going to be impressed by a coin that is so large that they have trouble carrying it around with them. The right size should be easy to hold and small enough that people will want to carry it with them. If you go too small, your message may become fuzzy and unreadable. Consider your audience, the message you are trying to convey, and your expected use for the coin.

4. Consider Several Designs

Don’t limit yourself to a single coin. Bring in different designs, sizes, and shapes. This way, you can provide something for everybody. This also lets you explore your message, size, and design options. The coins can then be used for different purposes. Each design can carry a different message and be used for different marketing campaigns. This will help you get your organization in front of more people and create brand awareness.

5. Use Appropriate Materials

There are a lot of different metals you can use to make a challenge coin. The best choice is to use metal that people know and recognize. Gold, silver, and bronze are all excellent options. They are tried and true materials that people know to be valuable. Quality materials will help your customers appreciate and understand the value of your challenge coins. Get creative and use materials you think will appeal to your audience.

There is a lot of attention in today’s society on brand and logo recognition. You can use this to your advantage by offering something to help your audience recognize you or your company. Challenge coins are inexpensive and easy to create. If you keep the message simple, remember the audience, and use designs people will like, you should get a good return on your investment.